The right packaging makes a product hard to overlook. Tea, coffee, hair care and fragrance each occupy a different space in the market. A tea label must feel at home on a pantry shelf, a coffee pouch must suit the product inside, and hair oil or perfume packaging must reflect the character of the formula or fragrance it holds. My work brings these different product categories into focus through considered packaging layouts, label composition and coordinated product presentation, with each direction shaped around the item itself rather than a one style fits all approach.... Lee más