Arief Rachman

Digital Communication

Content Creation Station • Freelance

Oct 2020 - Present • 5 yrs 8 mos

["Content Creation Station" is used only to fill in work experience] As a freelancer at Muarra Indonesia, I focus on digital communication for social media, content creator, and communication audits. I help clients develop and optimize their digital strategies, including creative content design, publication scheduling, audience interaction, and performance analysis. I enhance engagement and brand awareness through innovative campaigns. I conduct evaluations of communication strategies, providing data-driven recommendations for improvement using analytical tools. I assist in designing strategies aligned with business vision and digital trends. My expertise includes understanding social media, consumer behavior, data analysis, and effective communication strategies. I collaborate with client teams to enhance digital presence, improve processes, and create positive market impacts. Check the Portfolio : https://drive.google.com/drive/folders/16cavDBgSdQ2SEf2oDTVLNqCEy5lBNG4f

Social Media Officer

JRPG now • Tiempo completo

Oct 2018 - Oct 2020 • 2 yrs

["JRPG now" is used only to fill in work experience] As a Social Media Officer at John Robert Powers Indonesia (known as JRP), I design and manage social media strategies to enhance brand visibility, audience engagement, and business growth. I increased Instagram followers by 45% in a year through educational, inspirational, and promotional content, managing over 20 creative pieces. I introduced reels and live streaming to boost interaction, increasing the engagement rate by 30% with interactive campaigns. I also launched social media campaigns supporting registration, leading to a 20% increase in leads. My tasks include creating high-quality content, managing social media accounts, interacting with audiences, and analyzing data to improve digital marketing strategies. I develop skills in digital marketing, creativity, analysis, and communication, helping the company inspire more people through its programs. Check the Portfolio : https://drive.google.com/drive/folders/1AT7zklw9GyX4Fa1FhDXzQst8vGFurRHN

Announcer & Social Media

MOST • Tiempo completo

Jun 2017 - Oct 2018 • 1 yr 4 mos

["MOST" is used only to fill in work experience] During my tenure as Social Media & Announcer at 99 Most FM Medan (known as Radio Khama Sutra & Moze 99.1 FM), I enhanced the radio station's digital presence and delivered informative and entertaining programs. I increased Instagram followers by 50% in a year with creative content, achieved an above-industry engagement rate with live quizzes and polls, produced over 10 original content pieces, and integrated the on-air program #MOST40 Best Airplay with social media hashtags. My tasks included designing social media strategies, managing daily posts, analyzing content performance, and hosting radio programs. This experience strengthened my ability to understand modern audience needs and create authentic connections. Check the Portfolio : https://drive.google.com/drive/folders/1RTaIULzbrE8arA08E5VrUw42l7Ynnlgh