Mariana M

SEO Content Strategist | Content Marketing Specialist | Organic Growth & SEO Copywriter

Rovere Design • Tiempo completo

Mar 2024 - Present • 2 yrs 6 mos

Develop and implement SEO Content Strategies that establish solid revenue streams for businesses. Create compelling content that engages B2C audiences, elevating brand awareness, conversions, and revenue. - Strategic Content Planning: Development of Content Briefs and editorial calendars aligned with the sales funnel (TOFU, MOFU, BOFU). AI search, Answer Engine Optimization (AEO). - Keyword Research: Intent-based mapping, search volume analysis, keyword difficulty (KD) assessment, and identification of long-tail keywords for competitive niches. - On-Page SEO: Writing and optimizing articles, landing pages, and copy, ensuring correct implementation of Heading Tags (H1, H2, H3), Meta Descriptions, Alt-text, and Internal Linking. - Data Analysis & Performance: Monitoring KPIs through industry-standard tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics (GA4). - Semantic SEO & Copywriting: Crafting high-quality content focused on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to ensure ranking stability following Google algorithm updates. - Content Audits: Identifying and refreshing underperforming or outdated content to improve rankings and prevent keyword cannibalization. Core Skills: SEO Strategy | AEO | Content Marketing | Digital Copywriting | Inbound Marketing | Technical SEO | Link Building | Organic Traffic Planning | Ghostwriting | Storytelling | CMS (WordPress) | Editorial Strategy.

Marketing Manager – Latin America | SaaS & B2B Tech

MonetizeMore • Tiempo completo

Mar 2020 - Feb 2024 • 3 yrs 11 mos

Marketing Manager – Latin America | SaaS & B2B Tech Created a strong growth strategy that scaled a SaaS platform across the LATAM market through an SEO-first inbound growth engine. Responsible for the end-to-end regional roadmap—from budget allocation to leading cross-functional teams—I positioned organic search strategy as the central pillar for scalable, high-performance B2B lead generation and sustainable acquisition. Key Responsibilities & Strategic Impact: - Regional Strategy & Roadmap: Developed and managed the LATAM strategic roadmap, overseeing the full budget allocation to drive sustainable growth and high-quality B2B acquisition. - SEO as the Central Engine: Re-anchored the summary and top bullet points so it’s clear that SEO wasn't just a tactic, but the foundational strategy powering your inbound funnel. - Action-Oriented Leadership: Combined your team management with strategy execution, demonstrating that you didn't just lead a team—you directed them toward search-led business goals. - Balanced Channel Mix: Retained performance marketing, budget control, and partnerships, framing them as supportive channels that amplified your core organic search footprint. Skills: B2B Marketing | SaaS Growth | Performance Marketing | Budget Management | Cross-functional Leadership | Stakeholder Management Inbound Marketer Latin America | SaaS & Growth mar de 2020 - jan de 2022 · 1 ano 11 meses Created and scaled high-growth SaaS inbound funnels anchored by an SEO-first strategy. Directed organic acquisition and brand authority across LATAM by aligning deep search intelligence with multi-channel content, Conversion Rate Optimization (CRO), and data-driven execution to accelerate the user journey from organic searcher to paying customer. This resulted in a solid revenue stream that made possible the expansion of the team and the operation using what I created as a base.