Marcella

Virtual Assistant for Image Consulting Academy, Singapore (Academy of Image Mastery)

Jan 2026 - Present • 7 mos

• Manage prospect enquiries and coordinate discovery calls, supporting the admissions journey from initial interest to programme enrolment. • Maintain accurate CRM records in Pipedrive, track lead progress, and assist with structured follow-ups to support enrolment decisions. • Support sales and marketing operations through email outreach and campaign coordination designed to nurture and convert prospective students. • Coordinate social media and marketing materials, including caption preparation, visual coordination, and scheduled posting aligned with the academy’s marketing calendar. • Facilitate student communication before and after programmes, including pre-course briefings, WhatsApp cohort coordination, and feedback collection. • Provide operational and administrative support through reporting, document organisation, CRM updates, and coordination with the Singapore team to ensure smooth programme delivery.

Virtual Assistant for High-Performance Running Coach (Running OT), the US

Sep 2025 - Present • 11 mos

• Support daily operations for a high-performance running coach through organized inbox and data management. • Manage athlete check-ins and feedback forms. • Draft client follow-ups, track athlete progress, and maintain communication logs. • Keep schedules, reminders, and documents organized via Google Workspace. • Report tasks daily and ensure efficient coordination using Gmail, Instagram, VDOT

Guest Speaker at RUBELO – Social Media Admin Bootcamp

Jun 2025 - Present • 1 yr 2 mos

• Invited as a guest speaker to share professional insights on building a career as a Social Media Admin in the remote work industry. • Delivered practical frameworks on how to attract, secure, and retain clients through clear positioning and service value. • Guided participants on identifying a niche and building a credible personal brand to stand out in a competitive digital market. • Demonstrated real examples of client outreach strategies, proposal structuring, and relationship-building with international clients. • Emphasized the importance of clarity, consistency, and value-driven communication in client acquisition and long-term collaboration.