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I will create a data studio dashboard to improve your SEO


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8+ years of experience in both SEO/SEA and web analytics, both on operational and strategical level. I am an expert in transforming and visualizing Search Marketing data so that it becomes actionable and clear for all types of stakeholders.
What are the advantages of using this dashboard over the Google Search Console & Google Ads reporting tools?
SEO
- Detailled performance overview and evolution.
- The dashboard has custom filtering so that you only see search queries relevant to your product or service (+ for a specific language if specified).
- Extra custom filter to narrow down the dashboard to your top 10 focus keywords.
- Easy filter switch to compare the performance of Branded vs Non-branded queries.
- Get a view on your long-tail (3+ KW's) vs. short-tail (1-2 KW's) performance.
- Beautiful bubble chart visualizing the top 10 queries.
- Detect cannibalization (KW's ranking for multiple pages).
SEO vs. SEA (if Google Ads can be linked)
- See what keywords have higher clicks in 1 channel vs. the other and see why (bad ranking, low CTR) so you know where to optimize.
- Get a view on the monetary value of your SEO clicks (based on the Cost-Per-Click of SEA keywords).
Conoce a mano_be
Senior Growth Marketing Expert: SEO, Dashboards, Web Analytics, UX
- DeBélgica
- Miembro desdeene 2021
Idiomas
Holandés, Inglés, Francés
FAQ
Can I request specific visualizations or fields?
Yes, of course. Please get in touch with me before ordering the gig and I will discuss with you the possibilities.
What is the value of adding SEA as a data source for an SEO dashboard?
There is a synergy between both channels. Ideally both are in balance and that is exactly what you will be able to monitor with this dashboard. If SEA has a way higher number of clicks for your top keywords you should try to apply the learnings from your SEA copy to your SEO meta tags and web pages.
