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malavika_g

Malavika G

@malavika_g

Creative, brand and social media strategist

India
Inglés, Hindi, Malayalam
Parte de la información aparece en idioma inglés.
Sobre mí
Passionate about branding, curious about social media and In love with copy. Creative and results-driven strategist passionate about crafting compelling, brand-aligned copy across digital and print channels. Proven ability to drive engagement & conversions through data-informed storytelling, social media content, and campaign strategy. I like to be on top of trends and industry insights and deliver clear and persuasive copy that resonates with target audiences. ... Lee más

Habilidades

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malavika_g
Malavika G
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I will creative and brand strategy
DeUSD 80 / proyectoMás información

Porfolio

Experiencia laboral

NoBroker

Senior Manager - Creative

NoBroker • Tiempo completo

Sep 2021 - Present • 4 yrs 11 mos

End to end ownership for NoBrokerHood’s (subsidiary of NoBroker) creative marketing functions Led end-to-end creative direction for brand films. From insight mining, concept development and scripting to creating PPM decks, casting, DoP collaboration and film direction. Created platform-native video content across categories, designed to drive growth, engagement and conversion. Analysed performance metrics to identify opportunities for content optimisation & increased reach Performed deep dives into target audiences to develop & execute campaigns that boosted engagement, & drove conversions across digital platforms Implemented A/B testing methods to refine copy & design factors for maximum impact in performance marketing & CRM campaigns Devised holistic brand strategy & established style guides, brand guidelines & more Project management - managed multiple projects & deadlines, ensuring timely delivery of high-quality deliverables Performed content quality reviews & mentored juniors Adapted communication strategies to fit the culture, language, and tone of global markets, ensuring relevance & resonance across diverse audiences Leveraged generative AI tools for accelerated brainstorming and visualisation Ideated & developed creative concepts for all NoBroker verticals Stayed on top of trends, market developments, consumer insights as well as competitor strategies Created impactful social media content aligned with marketing strategies to engage target audiences, strengthen brand presence, & drove measurable results across digital channels Revived NoBrokerHood’s LinkedIn page ensured 3x growth of follower base in 1 year Created engaging & persuasive content across formats - social media, performance marketing, video, push notifications (CTR ~0.75-3%), emails (17-20%), landing pages, WhatsApp messages (CTR ~ 3-5%) Designed frameworks & crafted content for landing pages optimised to drive lead generation & enhance user engagement