Malaika I

SEO Specialist

Elite IT Team

Jul 2025 - Present • 1 yr 1 mo

Led social media strategy and execution, driving content creation, campaign ideation, and monthly content calendars to ensure consistent brand presence and engagement. Managed content planning, publishing, and optimization across website and social channels while maintaining brand consistency. Aligned social media efforts with SEO strategy, contributing to a 15% increase in organic traffic and improving Domain Authority from 16 → 19 within 2 months. Executed email marketing campaigns achieving 30%+ open rates through audience-focused messaging and delivery optimization

Product Growth Associate

Educative • Tiempo completo

May 2023 - Feb 2025 • 1 yr 9 mos

Led a team of 2 writers to drive content creation, ideation, and publishing across web and social, ensuring alignment with brand voice and growth objectives. Spearheaded high-impact campaigns like “Learn to Code” and “System Design Interviews,” owning social media strategy, content rollout, and supporting landing pages. Repurposed long-form educational content into social-first formats to extend reach and engagement. Supported campaign launches by coordinating assets, approvals, landing pages, and distribution across multiple channels. Drove 45% YoY traffic growth by integrating social media efforts with SEO strategies, including content clustering, technical audits, and optimized site structure.