MahalinaJ

Website Designer and conversion Optimization Specialist

Tattoo Stylist • Freelance

Apr 2026 - Apr 2026 • 0 mos

I design and optimize websites and landing pages that are focused on one thing: converting visitors into leads and customers. As a freelance Website Designer & Conversion Optimization Specialist, I combine clean, modern design with UX best practices and data-driven testing. What I do: Plan site/landing page structure based on business goals and target audience Design responsive, user-friendly pages for desktop and mobile Build and customize sites in platforms like WordPress, Shopify, and Webflow Create and optimize landing pages for ads, email campaigns, and funnels Set up tracking (Google Analytics, Tag Manager, pixels) to measure performance Run A/B tests on headlines, layouts, CTAs, forms, and checkout steps Improve page speed, usability, and on-page SEO to increase engagement Key results achieved for clients: Increased landing page conversion rates by 20–150%+ after redesign and testing Reduced bounce rates and improved time-on-page with clearer structure and messaging Helped businesses turn more ad traffic into qualified leads and sales My focus is always on clarity, fast loading, mobile-first design, and realistic improvements backed by data—not just looks.

CRM & Project Management Automation Specialist

Marketing • Trabajador autónomo

Mar 2026 - Mar 2026 • 0 mos

I help businesses design, implement, and automate their CRM and project management systems so they can work faster, track everything in one place, and reduce manual tasks. As a freelance CRM & project management automation specialist, I work with tools such as HubSpot, Pipedrive, Zoho, ClickUp, Asana, Trello, Monday.com, Notion, and automation platforms like Zapier and Make (Integromat). Typical work includes: Auditing existing sales, operations, and project workflows Designing optimized pipelines, stages, custom fields, and permissions Setting up CRMs and project boards with templates, automations, and dashboards Connecting tools together (CRM, project tool, email, forms, calendars, etc.) Building automations to handle data entry, notifications, and follow-ups Training teams and creating SOPs/documentation for smooth adoption Key achievements: Reduced manual data entry by up to 50–70% for agencies and service businesses Improved lead response and follow-up, increasing conversion and closing rates Standardized project templates and automations that cut onboarding time for new clients/projects Provided ongoing support and optimization to keep systems aligned with business growth My focus is on understanding your processes first, then building simple, scalable systems that your team will actually use and maintain.