Kelsey A.

@magandapanda

5.0(4)

Research, leads and competitive intel built by hand

Estados Unidos

Inglés, Español

Parte de la información aparece en idioma inglés.

Sobre mí

14 years in enterprise marketing and ops — PepsiCo, Gannett, Moku. Now I build research deliverables that give marketers, copywriters, and founders the real intel they need to move fast. Competitor positioning maps, buyer language banks, and verified prospect lists — all built by hand, individually sourced, nothing pulled from a database. I know what good research looks like because I spent over a decade using it to drive revenue at scale. You get that same standard, delivered clean.... Lee más

Habilidades

Kelsey A.

desconectado •

Experiencia laboral

Next Gen DTC Web3 CoE Associate Manager

PepsiCo

Nov 2022 - Jan 2024 • 1 yr 2 mos

Launched segmented DTC campaigns across multiple brands, driving 20% engagement growth and capturing 10K+ first-party data points. Reduced agency friction by 40% by aligning creative with growth and retention goals. Integrated community engagement loops into brand strategy across product and marketing teams.

Client Strategy Marketing Manager

USA TODAY • Tiempo completo

Feb 2017 - Nov 2022 • 5 yrs 9 mos

Gannett / USA TODAY NETWORK Healthcare marketing strategy lead for Northeast and West Key Sales teams. Generated $3M in sales growth through paid media in healthcare verticals. Improved campaign conversion rates 15% through audience segmentation and channel testing. Drove 30% YoY sales growth target across healthcare, cannabis/CBD, and retail segments.