Eniola A

TikTok Content & Audience Growth Strategist

TikTok • Freelance

Aug 2023 - Sep 2025 • 2 yrs 1 mo

I Directed TikTok-focused content and growth activity with a focus on discoverability, community participation, and business-relevant results. Developed a short-form video process that connected audience research, creative testing, publishing, and analytics. Each concept was designed for the platform while remaining consistent with the brand's positioning and campaign goals. Key responsibilities: • Researched audience interests, content formats, trends, and competitor patterns to identify useful creative opportunities. • Built short-form content plans with strong opening hooks, clear storytelling, concise pacing, and focused calls to action. • Prepared scripts, shot guidance, captions, and creative briefs to make production more consistent and efficient. • Tested video concepts, opening seconds, length, messaging, and formats, then applied performance learnings to new content. • Encouraged community engagement through comment responses, conversation-led content, and audience feedback. • Monitored views, average watch time, completion and retention signals, shares, comments, profile visits, and follower growth. • Connected content to wider campaign journeys, including profile links, landing pages, lead capture, and conversion-focused messaging. The strategy prioritized useful creative and repeatable learning over chasing every trend. Analytics reviews helped distinguish short-lived reach from stronger signs of audience interest, while community feedback informed future ideas. Recommendations were based on observed performance and the data available, with reporting against agreed objectives. The goal was to build a recognizable content presence, improve audience fit, and create a stronger path from discovery to action.

Instagram Growth & Content Strategy Manager

Instagram • Freelance

Nov 2020 - Jan 2023 • 2 yrs 2 mos

Led Instagram-focused social media strategy designed to strengthen brand identity, grow relevant audiences, and turn content engagement into useful business outcomes. I built content systems around audience intent and platform behavior, balancing discovery-led creative with relationship-building and conversion-focused messaging. Used performance data and audience feedback to refine the plan instead of relying on trends alone. Key responsibilities: • Built Instagram content calendars spanning Reels, Stories, carousels, feed posts, and campaign creative. • Developed content pillars, hooks, captions, visual direction, and calls to action that maintained a consistent brand voice. • Applied platform-aware discovery practices, including keywords, clear topic signals, compelling openings, retention-focused video, saves, shares, and interactions. • Managed comments and direct-message workflows, encouraged community participation, and surfaced audience questions for content ideas. • Tested formats, hooks, creative angles, posting times, and CTAs to learn what drove reach, profile actions, and engagement. • Tracked reach, engaged accounts, Reel watch patterns, saves, shares, profile visits, link clicks, and follower quality. • Connected organic content to campaign landing pages and offers where relevant, keeping messaging consistent across the journey. The focus was sustainable organic growth: reaching the right people, earning attention, and giving audiences a reason to return. I used reporting to identify repeatable content patterns, improve weak points, and recommend next steps. Performance claims were grounded in available analytics and agreed baselines. This approach made Instagram activity more intentional, measurable, and commercially relevant while protecting the brand's relationship with its audience.

Facebook Social Media Marketing Specialist

Facebook • Freelance

Jan 2018 - Jan 2020 • 2 yrs

I managed Facebook-focused social media activity with an emphasis on helping brands build visibility, strengthen community relationships, and turn attention into meaningful business action. Planned content around audience interests and campaign goals, keeping each post aligned with the brand voice and a clear purpose. Used performance insights to refine publishing decisions and improve the connection between content and outcomes. Key responsibilities: • Developed content calendars for promotional campaigns, brand storytelling, educational posts, and community engagement. • Created and optimized post copy, creative briefs, calls to action, and publishing plans for Facebook audiences. • Applied platform-aware practices, including strong opening lines, visuals, shareable ideas, timely posting, and meaningful conversation. • Monitored comments and messages, supported community moderation, and identified recurring audience questions that could inform future content. • Reviewed reach, impressions, engagement, link clicks, page visits, and follower trends to understand what resonated. • Tested creative angles and calls to action, then used results to guide the next content cycle. • Coordinated organic content with campaign objectives so awareness activity had a clear route toward enquiries, visits, or sales. The work centered on consistent execution, audience understanding, and measurable improvement rather than vanity metrics. I used analytics to identify effective themes, adjust underperforming content, and share recommendations. Reporting connected activity to agreed goals and documented learnings for future campaigns. This foundation built the planning discipline, platform knowledge, and community management skills needed to support advanced social media strategies.