Lynne WB

PR and Marketing Manager

Settle Stories

Mar 2023 - May 2025 • 2 yrs 2 mos

Brand Leadership: Spearheaded the marketing direction for Settle Stories and its flagship sub-brands - Yorkshire Festival of Story (YFOS) and Stories for Schools elevating their national and international visibility. • Closely involved in supporting the development of the Stories for Schools video library, contributing tothe creative and production process from concept through to delivery. This has included assisting during filming, undertaking video editing tasks, and creating graphic designs for social media and marketing materials to support the promotion and rollout of educational content • Event management: managing the execution of the Yorkshire Festival of Story, working closely with the Festival Director. • Strategic Planning: Developed and executed comprehensive marketing and PR strategies, including campaign development for the UK’s largest online storytelling festival. • Digital Growth: Led the management and growth of multiple social media platforms, increasing engagement and reach by 700% through data-driven strategies, trend analysis, and content innovation. • Content Creation & Creative Direction: Directed the creation of multimedia content including video, graphics, voiceovers, and presentations, ensuring brand consistency and impact across all channels. • Team Leadership: Managed and mentored a team of volunteers and interns, overseeing project workflows and content production with a strong focus on quality, timelines, and creative alignment. • Stakeholder Engagement: Cultivated strong relationships with media outlets, book publishers, and cultural partners, securing key coverage and collaborative opportunities. • Press & Communications: Authored press releases, newsletters, media kits, and communications packs to support campaigns and events. • Campaign Analytics & Reporting: Conducted in-depth analysis of marketing performance to inform strategy, improve ROI, and deliver board-level reports and fundi