Ying Li

Merchandiser Manager

Jul 2025 - Present • 10 mos

Ningbo Lisi Houseware Co., Ltd 1. Managed key customer accounts, maintaining long-term relationships and ensuring timely response to new requirements and product requests. 2. Acted as the primary liaison between customers and internal teams (design, R&D, and production) to translate customer needs into feasible product solutions. 3. Recommended new products and coordinated sampling processes; followed up on modifications and improvements based on customer feedback. 4. Coordinated with factories and internal departments to resolve product quality, delivery, and after-sales issues efficiently. 5. Supported the end-to-end product development cycle, from initial concept and sampling to mass production and shipment, ensuring customer satisfaction and business continuity.

China Sourcing, Localization, Translation Specialist

Jun 2018 - Present • 7 yrs 11 mos

Supported international clients and delegations in China with factory visits, supplier communication, sourcing coordination, shipment supervision, business meetings, and bilingual on-site assistance. Clients included representatives from the Vice Mayor of Rethymno (Greece), the U.S. Consulate General in Shanghai, the Consulate-General of Japan in Shanghai, and the Consulate General of Ecuador in Shanghai. • Delivered China-based sourcing, factory inspection, production follow-up, shipment coordination, business interpreting, and on-site support for 100+ events and organizations, including government bodies, trade zones, and international companies such as Wenzhou Municipal Government, Shaoxing Municipal Government, Vienna Hotel Group, Jin Jiang Group, Radisson Hotels, PEACEBIRD, GXG, Ningbo Donly Group, WCC (World Carp Classic), Loblaw, and others.

Director of Business Development & Marketing

Oct 2019 - Apr 2025 • 5 yrs 6 mos

Rippton Smart Fishing Tackle • Grew overseas export revenue to RMB 50M+ annually across Europe, North America, and Russia. • Built and managed 30+ overseas distributors from scratch, handling pricing, negotiation, and order execution. • Operated Facebook (40K+) and Instagram (5K+) accounts, generating B2B leads via content marketing. • Ran 2 Douyin (TikTok China) accounts, both reaching 10K+ organic followers without paid ads. • Organized international exhibitions and secured bulk orders through client negotiations. • Experienced in Facebook Ads and Google Ads for B2B lead generation. • Led a 12-person cross-border sales and marketing team with KPI management.