Lydia

Marketing Automation Specialist

Aug 2025 - Present • 9 mos

At Career Builders Direct, I handled the technical and marketing side of the business, helping the team attract, nurture, and convert more student leads through automation and digital systems. My role focused on building high-converting landing pages, funnels, and websites designed to capture leads from different marketing campaigns. I also set up CRM systems and automated follow-ups using email, SMS, and WhatsApp to ensure no potential student was left unattended. I developed workflows that helped qualify prospects, send personalized information, and guide leads toward booking consultations. This made the admission and visa process more organized and improved communication between the team and students. In addition, I supported campaign tracking, lead management, and optimization of their digital marketing processes to help them scale their outreach and generate consistent inquiries.

Digital marketing

Jul 2025 - Present • 10 mos

Right now at Tango Leads, I help businesses get more clients by building simple but powerful systems that capture, follow up, and convert their leads automatically. I manage projects from start to finish, making sure every client has the right CRM, automation, and marketing setup so they stop losing opportunities. Most of my work involves setting up websites, funnels, and pipelines, then connecting them to WhatsApp, SMS, and email so businesses can respond fast and stay consistent with follow-up. I’ve worked closely with real estate professionals, service businesses, and local brands that want more structure, better communication, and steady lead flow. I also work with teams to improve their marketing, test new outreach strategies, and implement AI chat and automation that saves time and increases bookings. My goal is always simple: help clients get predictable leads and grow without doing everything manually.