
Mildred j.smith
Brand Identity, Packaging and Book Cover Designer
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Experiencia laboral
Senior Brand Designer
designplus.studio • Tiempo parcial
Jul 2023 - Dec 2025 • 2 yrs 5 mos
I lead the development of strategic brand identities for startups, growing businesses, and established brands, turning ideas into clear, distinctive, and consistent visual systems. Key responsibilities: 1. Develop complete brand identities, including logos, typography, color systems, and visual direction. 2. Define creative concepts and art direction aligned with each brand’s positioning and target audience. 3. Create brand guidelines that ensure consistency across digital and print touchpoints. 4. Design packaging, labels, marketing materials, social assets, and other branded communications. 5. Collaborate directly with clients to understand their goals and translate them into effective visual solutions. 6. Refine and evolve existing identities while maintaining brand recognition and consistency. 7. Present creative concepts and guide clients through design decisions from initial direction to final delivery.