Luna vend

Google Ads Specialist

Bonfire

Mar 2025 - Present • 1 yr 2 mos

I work as a Google Ads Specialist, managing and optimizing paid advertising campaigns focused on lead generation and eCommerce growth. I have hands-on experience building and structuring campaigns from scratch, ensuring they are targeted, cost-effective, and performance-driven. My responsibilities include conducting in-depth keyword research, creating high-converting ad copy, setting up campaign structures, and implementing ad extensions to improve visibility and click-through rates. I also set up and monitor conversion tracking to measure performance accurately and make data-driven decisions. I continuously analyze campaign performance and optimize based on key metrics such as CTR, CPC, and conversions. This includes refining keyword targeting, adjusting bids, improving ad relevance, and testing different strategies to maximize ROI. I have worked on campaigns across different niches including eCommerce, local services, and online businesses, focusing on reaching high-intent audiences and increasing sales or leads. My goal is to create efficient and scalable Google Ads strategies that help businesses grow their online presence, generate consistent traffic, and achieve measurable results.

SoundCloud Growth & Organic Promotion Specialist

Music Artist Connection

Mar 2025 - Present • 1 yr 2 mos

At Music Artist Connection, I serve as a Senior SoundCloud Growth & Organic Promotion Specialist, where I am responsible for bridge-building between independent talent and the global music market. My work focuses on replacing vanity metrics with meaningful momentum," ensuring that every track I handle undergoes a rigorous, organic marketing process designed to satisfy both the listener and the SoundCloud algorithm. In an industry currently plagued by automated bot services that risk artist bans, my role is to provide a safe, transparent, and highly effective alternative. I manage the full lifecycle of a track’s promotion, from initial audience mapping to post-campaign data analysis. Strategic Milestones and Expertise: 1. High-Authority Network Management: I have personally curated and maintained a massive network of over 500+ verified SoundCloud curators and repost channels. By manually pitching music to these tastemakers, I ensure that my clients' tracks are placed within the "Discover" feeds of active, high-intent listeners. 2. Precision Genre Targeting: My campaigns are never "one size fits all." I specialize in niche-specific targeting for genres including Hip-Hop, Trap, EDM, Lo-Fi, and Indie Rock. By analyzing listener behavior and "Related Artist" data, I place tracks where they are most likely to convert into long-term followers. 3. Algorithmic Optimization (SEO): I optimize every aspect of the SoundCloud profile, including meta-tagging, track descriptions, and visual branding. This technical approach ensures that the SoundCloud internal engine properly categorizes the music, leading to increased appearances in "The Upload" and "Weekly Recommended" playlists. 4. Performance-Driven Results: Throughout my tenure, I have successfully pushed dozens of independent artists into the "New & Hot" charts for their respective genres. I maintain a focus on engagement ratios (likes-to-plays and reposts-to-plays) to ensure the growth is recognizable as genuine to labels

Gospel Music Promotion Specialist

Atlantic Records

Jan 2024 - Present • 2 yrs 4 mos

I provide professional gospel music promotion services for independent Christian and gospel artists who want to grow their audience, increase streams, and gain real engagement across major platforms such as Spotify, YouTube, TikTok, and other social media channels. My goal is to help artists get their music discovered by real listeners who are genuinely interested in gospel and Christian music. I use targeted promotional strategies designed to improve visibility, boost engagement, and support consistent growth for every music release. My services include promoting new song releases, improving streaming performance, increasing social media engagement, and helping artists build a stronger online presence in the gospel music industry. I focus on audience targeting, content positioning, and strategic promotion to ensure each campaign reaches the right people. I also assist independent artists in developing effective music promotion plans that help them grow sustainably over time rather than just short-term exposure. Every project is handled with care, attention to detail, and a focus on real results. Achievements: Helped gospel artists improve visibility and reach on Spotify, YouTube, and TikTok Increased engagement and audience interaction for multiple music releases Supported independent Christian artists in building consistent online growth Created and managed targeted promotional campaigns for gospel music distribution Improved discoverability of songs through strategic audience targeting and content placement