Benjamin L

Video Ads Creator & Social Media Editor Company Name

Facebook

Apr 2026 - Present • 3 mos

I specialize in creating high converting video ads for social media platforms, with a focus on Facebook and Instagram advertising. My work involves developing short form video creatives using a problem solution approach to capture attention, increase engagement, and drive conversions. I handle the full process from concept development and scripting to video editing and final delivery. I have worked with clients in industries such as construction and home services, producing ad creatives that highlight key services, showcase transformations, and include strong call to actions. I also create multiple variations of ads to support A/B testing and improve campaign performance. Key responsibilities include: Creating engaging video ad concepts and script Editing and producing short-form video content Optimizing videos for social media platforms Incorporating branding, messaging, and client feedback Delivering revisions and maintaining clear communication My goal is to help businesses generate leads and improve their ad performance through effective and visually compelling video content.

TikTok Growth & Monetization Specialist

TikTok

Jan 2024 - Present • 2 yrs 6 mos

Developed and executed organic TikTok growth strategies for multiple accounts, achieving average 5x–10x follower increases within 3–6 months through algorithm optimized content, trending hooks, duets/stitches and high engagement posting schedules (3–5 videos/week). Specialized in TikTok monetization programs: unlocked Creator Rewards eligibility (1K+ followers + 10K views), maximized LIVE gifts, series content and TikTok Shop integrations to generate direct revenue streams (virtual gifts, affiliate commissions, in-app sales). Drove real sales conversions via shoppable content, bio link traffic funnels and affiliate partnerships resulting in consistent 20–50%+ increases in link clicks and ecommerce revenue from organic traffic (no paid ads). Analyzed TikTok Analytics daily to refine strategies: optimized posting times, tested formats (GRWM, tutorials, challenges), tracked RPM/engagement signals, and boosted average video views by 300–800% through data-driven A/B testing. Managed full content lifecycle: ideation, scripting, CapCut editing, hashtag research (#ForYou trending), community engagement (replying to comments in first hour), and cross-promotion to Instagram Reels/YouTube Shorts for spillover growth. Built and activated micro-influencer/UGC collaborations to scale reach organically, onboarding 20–50 creators/affiliates and driving viral loops that amplified brand exposure without budget spend. Maintained 100% compliance with TikTok guidelines, focusing on authentic, value first content to ensure long term account health and sustainable monetization.