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I will be your bilingual brand strategist
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Im a Taiwanese-Australian founder of Lighthouse Selection and Fortunella Mercantile, specializing in cross-cultural branding, food product localization, and export strategy. I help brands adapt Australian native spices and wellness productslike Lemon Myrtleinto market-ready goods for Taiwan. Ive launched 5 bilingual tea products, built custom CRM systems with Notion, and designed packaging and social media assets using Canva. With ChatGPT and NotebookLM, I craft product stories, SEO-friendly content, and digital workflows that bridge cultures. My services cover recipe development, spice blend R&D, bilingual branding, regulatory documentation, and campaign planning. Whether you're a wellness brand expanding into Asia or a startup needing structure and story, I provide thoughtful, scalable solutions that align with your vision and your market.
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Sitio web/aplicación
Idioma:
Chino (tradicional)
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Chino (simplificado)
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FAQ
What exactly do your services cover?
I offer end-to-end support, including brand strategy, localization, recipe development, bilingual copywriting, packaging design, CRM systems, export coordination, and social media content. I’m your one-stop creative and operational partner.
Do you really understand the Taiwanese and Chinese market?
Absolutely. I’m a native Taiwanese entrepreneur based in Australia, and I understand the local consumer preferences, cultural sensitivities, and shopping behaviors in Taiwan. Whether it's tea, spices, or wellness goods, I help you localize your product with precision and care.
I’m not confident in Chinese. Will that be a problem?
Not at all. I’m fluent in both Mandarin and English. I’ll communicate with you in your preferred language and make sure everything is clear and easy to follow, every step of the way.
Are your prices flexible?
I work with businesses of all sizes and tailor my service to your budget. My goal is to help you get real results with real value—every dollar you invest will have a purpose and a plan.
I’m just starting my brand—can I still work with you?
Of course! I specialize in helping early-stage brands build a strong foundation. From packaging and Notion system setup to bilingual content writing, I’ll guide you through every step, no matter how small you start.
I only have a rough idea. Can you still help me?
Yes! I offer full-service support from concept to product. We’ll work together on ingredient sourcing, cultural insights, branding, and storytelling—transforming your idea into something real and market-ready.
Can you handle tea or spice import/export logistics?
Yes, I have direct experience managing export from Australia and import into Taiwan, including TFDA documentation, inspection, and coordination with freight forwarders. You can leave the paperwork to me with confidence.
Can you help with packaging design?
Absolutely. I’m highly skilled in Canva and can create clean, nature-inspired label and packaging designs. If you already have branding materials, I can help refine and apply them consistently.
Can you help me run a small test before launching?
Yes! I can help design a small-batch trial, create bilingual order pages, and write promotional content to test your product with Taiwanese consumers before a full-scale launch.
What digital tools do you use to support clients?
I use Notion for building management systems, ChatGPT and NotebookLM for crafting brand stories and recipe content, and Canva for visual design—streamlining your operations and content creation.
