
Linda Goff
EMAIL MARKETING EXPERT
Habilidades

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Porfolio
Experiencia laboral
Email automation
Upwork • Freelance
Apr 2026 - Present • 1 mo
This email automation project was completed by Linda goff for a growing online business looking to improve customer communication and increase conversions through automated email workflows. The client was manually sending emails with low engagement and inconsistent follow-ups, leading to missed sales opportunities and poor customer retention. I was tasked with designing and implementing a fully automated email system to streamline communication, nurture leads, and improve conversions. After analyzing the customer journey and existing email setup, I identified gaps in follow-up sequences, lack of segmentation, and weak onboarding flows affecting performance. What I Did: • Designed and set up automated email workflows (welcome, nurture, and follow-up sequences) • Created audience segmentation based on user behavior and engagement • Implemented automated triggers for different customer actions • Optimized email copy, structure, and sending timing • Built lead nurturing flows to guide subscribers toward conversion • Tested and improved deliverability across all sequences Results: • Higher engagement across automated email sequences • Improved conversion rates from leads to customers • Reduced manual emailing workload by over 70% • More consistent and timely customer follow-ups • Improved customer retention through structured automation Outcome: The client now operates a fully automated email system that runs in the background, consistently nurturing leads, improving engagement, and driving conversions with minimal manual effort.