Leif Voss

Senior Music Promotion Specialist | Spotify Growth & College Radio Campaigns

Spotify • Tiempo completo

May 2022 - Dec 2025 • 3 yrs 7 mos

I got into music promotion because I watched talented artists put out incredible work and get nothing back for it — not because the music was bad, but because nobody knew it existed. That gap between great music and real listeners is where I have spent the last several years, working with independent artists and small record labels across genres to build visibility that actually holds up over time. College radio remains one of the most underrated tools for independent artists, and I have spent years building relationships with program directors across more than 1,000 college and internet radio stations. These are real working relationships built over time, and they are why the artists I represent do not just get submitted — they get played consistently and remembered by the people controlling the airplay. On Spotify, I focus on what the platform actually responds to — listener retention and genuine engagement. The campaigns I run are designed to feed the algorithm the right signals, pushing music toward new ears organically and building monthly listener growth that does not disappear after the campaign ends. Beyond ads and radio, I connect artists with music blogs, playlist curators, and online platforms to stack discovery from multiple directions. When someone hears an artist on a playlist, then finds a blog feature, something clicks — and that is the effect I build deliberately. I will not promise viral numbers or guarantee placements I cannot control. What I deliver is consistent, honest promotion that produces real progress more monthly listeners, stronger engagement, and fan bases built to last.