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Leah P
@leahpotton
Freelance Ecommerce and Content Specialist
Reino Unido
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Sobre mí
Freelance Ecommerce & Content Specialist helping brands improve their online presence, from ecommerce websites and customer journeys to content and social media.
With 6+ years of experience in ecommerce and digital, I’ve worked across website launches, campaigns, content, website updates and customer journey optimisation, alongside a background in beauty and creative work.
I now work with brands and businesses on freelance projects including ecommerce and website audits, customer journey reviews, website content, social media and creative content.
Habilidades
Leah P
desconectado •
Tiempo medio de respuesta: 1 hora
Revisa mis servicios
Estrategia de marketing para e-commerce
I will create an ecommerce website audit with actionable recommendations
UGC humano
I will create authentic ugc product videos for tiktok and instagram
Porfolio
Experiencia laboral
Social Media Manager
Target HR and Training Ltd • Freelance
Apr 2026 - Present • 6 mos
Plan, create and publish engaging content across LinkedIn, Facebook and Instagram, contributing to a 61% increase MoM in traffic. • Develop content strategies to increase engagement through trends and insights • Research, write and publish engaging blog content, using industry trends and insights to create relevant, accessible articles for target audiences. • Analyse performance metrics to optimise future content • Adapt tone of voice to ensure clarity and audience relevance • Create visual content using Canva • Utilise Microsoft Copilot and AI tools to support content creation, research and process optimisation.
Ecommerce Specialist
Watson • Tiempo completo
May 2021 - Sep 2026 • 5 yrs 4 mos
Lead e-commerce strategy for Marionnaud Austria and Switzerland, while supporting 9 additional markets including Superdrug and The Perfume Shop with promotional planning, seasonal trading and consistent onsite execution. Led a 7-week acceleration project during Q4 2025, turning revenue performance from -16% YTD to +26% by year-end through improvements to badges, landing pages, navigation, categories, and merchandising. Achieved 1,085% Revenue Growth and +867% Traffic Growth for the Marionnaud 1984 brand launch, through the creation of a standalone brand and category setup, enhanced by targeted banners and brand content pages. Owned and executed end to end improvements for 208 Marionnaud products, achieving +37% Revenue Growth and +36% Units Sold since launch. Partner with Design, Tech, SEO, Digital Marketing and Content teams to deliver brand launches, campaign updates and onsite improvements across multiple European markets. Analyse customer journeys using Bloomreach and Insider, contributing to improvements in checkout flow, personalisation and onsite engagement.
Ecommerce Executive
Brand agency • Tiempo completo
Feb 2019 - May 2021 • 2 yrs 3 mos
Managed e-commerce platforms for Ciaté London, Lottie London and Skin Proud, overseeing daily website operations, product launches, promotions and email campaigns. Produced daily, weekly and monthly sales reports to track growth, profitability and promotional performance. Managed inventory, warehouse communication and customer service queries to support smooth trading operations.
