Lara

B2B Catalog & Marketing Designer

Freelancer.com • Freelance

Mar 2023 - Present • 3 yrs 7 mos

Designed professional product and sales materials for manufacturers, wholesalers, retailers and B2B businesses. Projects included product catalogs, wholesale catalogs, B2B catalogs, line sheets, sell sheets, product sheets and brochures. Organized large amounts of product information into structured layouts using consistent typography, grids, spacing, photography and visual hierarchy. Prepared pages containing product names, descriptions, specifications, pricing information and supporting details while keeping the presentation easy for buyers and sales teams to navigate. Developed repeatable layout systems that allowed businesses to add new products without rebuilding the entire document. Projects were prepared for digital distribution and, when required, adapted for professional print production.

Online Course & Membership Website Specialist

Upwork • Freelance

Aug 2022 - Present • 4 yrs 2 mos

Designed and configured online course, membership and digital product platforms for coaches, educators, consultants and online businesses. Specialized in Podia website setup, course organization, membership structures, digital product presentation and customer-facing landing pages. Responsibilities included organizing course content, structuring product pages, creating navigation systems, developing sales-oriented page layouts and maintaining consistent branding throughout the platform. Worked with digital downloads, online courses, memberships and educational content while focusing on clear user journeys and simple navigation. Projects were structured to provide customers with an intuitive experience from landing on the website through product discovery, enrollment and access to purchased content.

Excel Business Automation Specialist

Fiverr • Freelance

May 2021 - Mar 2024 • 2 yrs 10 mos

Developed customized Excel systems for contractors, construction businesses, service providers and small businesses requiring better control over estimates, job costs and invoicing. Built structured quote and estimate systems that calculated material costs, labor, markups, taxes and project totals automatically. Created job-costing trackers for monitoring project expenses against estimated amounts and developed invoice workflows for recording customer information, payments and outstanding balances. Used Excel formulas, data validation, conditional formatting and organized dashboards to reduce repetitive calculations and make business information easier to review. Solutions were designed around practical business workflows and could be adapted for different projects, customers and service categories.