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Lance D
@lance_downing
Director eCommerce, Marketing, Growth
Estados Unidos
Inglés
Sobre mí
I am a growth-focused eCommerce and marketing leader with 15+ years of experience driving measurable revenue gains, optimizing digital performance, and scaling brands. I have a proven track record of owning the full funnel and consistently delivering double-digit revenue growth.
Habilidades
Lance D
desconectado •
Tiempo medio de respuesta: 1 hora
Revisa mis servicios
Tutoría de marketing
I will be your expert digital marketing strategist
Experiencia laboral
Director of Merchandising and Marketing
CPAP.com • Tiempo completo
Oct 2018 - Mar 2023 • 4 yrs 5 mos
Steered merchandising operations and digital marketing planning for the online, direct-to-consumer (DTC) medical supply and health and wellness retailer from traffic to conversion to retention; provided direction to a team of 9. Successfully increased revenue from $42M to $83M in 3 years by implementing subscription models, optimizing site merchandising, and building performance-driven marketing systems, enabling the successful sale of the business.
Senior Buyer
Academy Sports + Outdoors • Tiempo completo
Jun 2012 - Oct 2018 • 6 yrs 4 mos
Directed $100M in annual sales for assigned categories, exceeding planned revenue targets over 6.5 years by aligning buying strategies, vendor partnerships, and promotional programs with organizational objectives. Increased gross margin rates by 450bps during tenure by negotiating favorable vendor terms, optimizing product assortment, and implementing pricing strategies that balanced competitive positioning with profitability goals.
