k
kyle_calvert

Kyle C

@kyle_calvert

CRM Marketing Specialist

Reino Unido
Inglés
Parte de la información aparece en idioma inglés.
Sobre mí
I am a results-driven CRM and lifecycle marketing specialist with 7+ years spanning editorial leadership, technical writing, and performance-driven growth marketing. I have experience driving revenue growth and delivering email, push, in-app, and lifecycle campaigns.... Lee más

Habilidades

k
kyle_calvert
Kyle C
desconectado • 
Tiempo medio de respuesta: 1 hora

Revisa mis servicios

estrategia de contenido
I will write crypto, tech or gaming content, articles and research reports
DeUSD 50 / proyectoMás información
Publicaciones y subtítulos para redes sociales
I will write crypto tech or gaming social media content and posts
DeUSD 20 / proyectoMás información

Porfolio

Experiencia laboral

CRM Content Strategist

Blockchain • Tiempo completo

Mar 2025 - Present • 1 yr 2 mos

●​Designed and executed full lifecycle CRM strategy across email, push notifications, and in-app messaging for 500K+ users, driving 400%+ weekly revenue growth through audience segmentation, behavioral targeting, and continuous optimization. ●​Built and managed end-to-end lifecycle campaigns across acquisition, onboarding, activation, retention, and re-engagement using Customer.io, Amplitude, and Stripo. ●​Built personalized onboarding flows from scratch, creating distinct user journeys segmented by acquisition source, replacing a single generic flow to improve activation and first-purchase conversion. ●​Developed recurring lifecycle email programs including weekly research content and bi-weekly market updates, driving consistent weekly revenue through value-driven engagement rather than promotional messaging. ●​Implemented retention-focused lifecycle campaigns including first-purchase cross-sell, milestone triggers, churned user re-engagement, and engaged-but-never-transacted activation flows. ●​Localized lifecycle content across 11 languages, maintaining brand consistency and FCA compliance requirements across all markets. ●​Established CRM infrastructure including A/B test repository and deeplink documentation in Notion, creating repeatable optimization frameworks across product, data, design, compliance, and legal teams.