Mariia K.

UI UX Designer | Web Designer | DTC | D2C | NDA

Dec 2022 - Aug 2026 • 3 yrs 8 mos

As a UI UX designer at a DTC brand Primal Harvest, I focused on designing and conceptualizing user-friendly web pages across desktop and mobile platforms. In addition to web design, I developed prototypes and interface elements in Figma for emails, pop-ups, and various promotional materials, also utilizing tools like Adobe Photoshop, Adobe Illustrator, Canva, Klaviyo, and Optimonk to support visual cohesion across campaigns. I also created social media ad banners for Facebook and Instagram. My role in the rebranding effort involved collaborating closely with the Graphic Design team to prototype an interactive blog, enhancing user engagement with dynamic widgets. I also redesigned email flows, improving user experience and boosting open and click-through rates. Later, as part of the CRO team, I designed high-conversion landing pages for sales funnels, leveraging analytics to drive user engagement and conversions. Tags: UI UX Designer, UI Designer Figma, UI UX Design, Web Design

UI UX Designer | Web Designer | Fintech CRM | NDA

May 2022 - Nov 2022 • 6 mos

As a UI UX designer my main goal was to create a complete UI design for a Fintech CRM. Work on this project started from thorough analysis of requirements and prototyping. Regular user of my customers is an older person so one of the main challenges here was to create a design that is usable, modern and clear to such users at the same time. I focused heavily on accessibility, readability, and cognitive simplicity throughout the design process. This included using high-contrast color palettes, larger touch targets, clear typography, and intuitive navigation patterns to reduce friction and learning curves. I also conducted usability testing sessions to validate assumptions and refine workflows based on real user feedback. As a result, the final product balanced modern fintech aesthetics with a straightforward, confidence-building experience tailored to its core audience. Tags: UI UX Designer, UI Designer Figma, UI UX Design, Web Design, Mobile Design, CRM Design, ERP Design

UI UX Designer | Web Designer | Wellness Design | DTC | D2C | NDA

Feb 2022 - May 2022 • 3 mos

As a UI UX Designer, my main goal was to create a complete UI design for a DTC wellness platform focused on helping users build healthy habits and maintain an active lifestyle. The project began with in-depth user research, competitor analysis, and rapid prototyping to define a clear product vision and engaging user flows. Unlike more traditional audiences, the target users were younger, digitally fluent, and highly influenced by trends, which required a fresh, dynamic, and motivating design approach. I focused on creating an energetic and visually engaging experience. This included bold but balanced color schemes, modern typography, micro-interactions, and gamified elements to encourage daily engagement. I also prioritized mobile-first design principles and seamless onboarding to match the fast-paced expectations of younger users.