Katherine
UX UI Designer Improving Website Conversions and Usability
Habilidades
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Experiencia laboral
E-commerce Brand Manager
Private Label Brand (Confidential) • Freelance
Dec 2022 - Present • 3 yrs 5 mos
Worked on improving product and digital page performance with a focus on user behavior and conversion clarity. • Reviewed page structure, visuals, and messaging to identify what may confuse users or reduce conversions • Improved content flow and clarity to help users better understand products and take action • Focused on how users interact with pages, applying UX principles to improve engagement and performance
UX/UI Designer & Website Experience (Freelance / Contract)
Contact • Freelance
Feb 2019 - Present • 7 yrs 3 mos
Worked on improving website and landing page performance across e-commerce, corporate, and service-based businesses. • Reviewed websites to identify what may confuse users or reduce conversions • Improved page clarity, layout, and user flow to help visitors take action • Focused on simplifying user experience and removing friction points • Applied accessibility best practices (WCAG/ADA) to improve usability • Provided clear, practical recommendations to improve performance and conversions
Freelance UX/UI Designer
Contractor • Freelance
Aug 2014 - Present • 11 yrs 9 mos
Worked with small businesses and startups to review and improve websites. • Evaluated websites from a user perspective to identify what’s not working • Delivered simple, actionable feedback to improve usability and conversions