Kritika

Content Writer and Strategist

wagamama • Tiempo completo

Oct 2023 - Present • 2 yrs 9 mos

● Design editorial calendars, SOPs, infographics, and QA processes, reducing revision cycles by ~30% and improving cross-functional collaboration and internal communication. ● Lead a team of 4 writers in blog writing, creative copy, landing pages, service pages, social media platform campaigns, and email marketing, raising the average content quality from 72 to 88/100 within two quarters. ● Oversee content delivery across 8+ US and UK-based client accounts with 95%+ on-time delivery, aligning content planning to search intent, brand communication, and funnel stages for 42% organic traffic growth. ● Conduct content audits and implement AI-assisted workflows to streamline topic research, KPI tracking, engagement analysis, and content performance reporting, boosting turnaround efficiency by ~35%. ● Wrote, copyedited, and proofread 60+ monthly AEO, GEO, and SEO-optimized blogs, web content, articles, and conversion pages, ensuring consistent alignment with brand voice, tone, and style guidelines (APA, Chicago, brand-specific). ● Researched industry-related topics and optimized 40+ existing content assets using Clearscope and Surfer SEO, driving a 22% readability uplift and increased dwell time. ● Boosted user engagement and organic CTR by 18% on pillar pages by restructuring metadata, headers, and internal linking; secured page 1 rankings for 25+ high-intent keywords.