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Senior Digital Automation & Presentation Specialist
Imperia Caviar
Feb 2026 - May 2026 • 3 mos
At Blue Ridge Digital, I worked closely with startups, ecommerce brands, consultants, and online business owners who needed scalable digital systems, conversion-focused presentations, and automated marketing workflows. My role combined CRM automation, presentation design, analytics integration, and long-form video production, allowing me to manage projects from strategy to execution. One of my primary responsibilities involved building and customizing Zoho-based business systems for service providers and ecommerce brands. I developed automated workflows for customer onboarding, booking systems, inventory tracking, lead segmentation, email campaigns, and sales pipelines using Zoho CRM, Zoho Commerce, and integrated landing pages. I helped businesses reduce manual processes by implementing automation sequences that improved follow-up speed, customer management, and operational efficiency. Alongside automation projects, I designed investor-ready pitch decks and business presentations for startups seeking funding opportunities and strategic partnerships. I transformed rough business ideas, financial projections, and market research into visually structured PowerPoint and Google Slides presentations tailored for investor meetings. My focus was not only on aesthetics but on creating persuasive storytelling that communicated business value clearly and professionally. I also handled ecommerce tracking and analytics implementation for online stores running paid advertising campaigns. This included setting up Google Analytics 4, Meta Pixel, Conversion API, Google Tag Manager, and event tracking systems to help brands accurately measure purchases, leads, and customer behavior across multiple platforms. My optimization work improved campaign reporting accuracy and helped businesses make more data-driven advertising decisions. In addition, I produced documentary-style YouTube automation content for faceless channels in business, finance, and educational niches. I coordinated