Sabbir

Web Analytics & Conversion Tracking Expert

Advertigo • Freelance

Jul 2025 - Present • 10 mos

Worked on analytics implementation and conversion tracking setup for ecommerce and lead generation businesses. Responsibilities included: • Google Tag Manager (GTM) setup and management • Google Analytics 4 (GA4) configuration • Meta Pixel & Conversion API integration • Enhanced Ecommerce Tracking • Server-Side Tracking setup • Event tracking and debugging • Funnel tracking and attribution analysis • Cross-domain and custom event tracking Collaborated with marketing teams to improve data accuracy, campaign optimization, and reporting performance across multiple platforms. Worked with Shopify, WordPress, Wix, ClickFunnels, and Webflow websites.

Tracking & Analytics Specialist

Creative Analytics • Freelance

Dec 2023 - May 2025 • 1 yr 5 mos

Helping businesses improve ad tracking accuracy and marketing performance through professional analytics and conversion tracking setup. Specialized in: • Meta Pixel & Conversion API (CAPI) • Google Tag Manager (GTM) • Google Analytics 4 (GA4) • Ecommerce Event Tracking • Server-Side Tracking • TikTok Pixel & Twitter/X Pixel Setup • Funnel & Lead Tracking Worked with platforms including Shopify, WordPress, Wix, ClickFunnels, Webflow, and GoHighLevel. Focused on clean implementation, accurate event tracking, debugging, and data optimization to help businesses scale their advertising campaigns effectively.