Heidi

Founder, Illustrator & Designer |

PulpKo • Trabajador autónomo

Nov 2023 - Present • 2 yrs 10 mos

Founder and creative lead of PulpKo, an independent illustration and stationery brand selling directly to consumers and through retail stockists across Ireland and Europe. I manage the business end-to-end, combining creative design with ecommerce, wholesale, marketing and business operations. - Built PulpKo from concept into an established ecommerce and wholesale brand, selling 10,000+ products within three years. - Secured distribution across 70+ independent retail stockists in Ireland and Europe. - Generated 3500+ online sales, alongside direct, wholesale and other ecommerce sales. - Create original, hand-drawn digital illustrations, developing ideas into commercially successful products. -Manage the full product development lifecycle, from market research and concept development through design, sourcing, production, pricing and launch. -Design greeting cards, art prints, stickers and stationery, including preparation of print-ready artwork. -Manage ecommerce and SEO strategy, including keyword research, product listings, copywriting, pricing and catalogue optimisation. -Developed the brand's B2B wholesale strategy, including retailer prospecting, outreach, onboarding, account management and fulfilment. -Manage digital marketing and social media to support both direct-to-consumer and wholesale growth. -Conduct market, competitor and trend research to identify new products and commercial opportunities. -Manage suppliers, sourcing, inventory, production planning, quality control and order fulfilment. -Developed and manage PulpKo's brand identity and creative direction across products, packaging, ecommerce and marketing. -Use AI and emerging tools for research, ideation and workflow optimisation, while all original illustrations are created by hand digitally.

Project Operations Manager

ByteDance • Tiempo completo

Feb 2020 - Aug 2026 • 6 yrs 6 mos

Over 6 years working within TikTok/ByteDance in Trust & Safety, with experience across global operations, outsourced operations, people management and project delivery. Managed complex, large-scale operations across multiple markets, working with internal teams, external partners and cross-functional stakeholders to deliver against performance, quality and business objectives. Key achievements & expertise: - Managed complex outsourced operations, overseeing external vendor partners responsible for delivering large-scale operational programmes across multiple markets and projects. - Managed vendor performance against KPIs, SLAs, quality standards and operational targets, identifying performance gaps and driving corrective actions and continuous improvement. - Built strong relationships with outsourced partners and internal stakeholders, acting as a key point of contact between vendors and the wider business. - Managed operational capacity, resourcing requirements, workflows and changing business priorities across high-volume operations. - Led complex projects and operational initiatives from planning and stakeholder alignment through implementation and ongoing performance management. - Used operational data, reporting and performance trends to identify risks, investigate root causes and develop scalable solutions. - Led and supported teams, including performance management, coaching, development and delivery against organisational objectives. - Developed and improved processes, workflows, governance structures and quality standards to increase operational effectiveness. - Worked cross-functionally with teams across different regions, disciplines and levels of seniority in a fast-paced global technology environment. - Experienced in vendor management, stakeholder management, change management, risk management, process improvement and operational problem-solving.