keith O

Lead Search & Answer Engine Strategist

Nexus Solutions • Freelance

Aug 2025 - Mar 2026 • 7 mos

As the Lead Strategist at [Nexus Solutions], I specialize in the critical transition from traditional search results to AI-driven discovery. In 2026, being "searchable" is no longer enough; a brand must be "cited" by the engines that power modern decision-making. Key Achievements & Specialized Focus: AEO (Answer Engine Optimization): I architect semantic content and advanced Schema deployments specifically for LLMs. My current focus is ensuring brands are the "Top-of-Mind" source for Gemini, SearchGPT, and Perplexity, resulting in a 40% increase in AI-generated citations for my clients. GEO (Generative Engine Optimization): I dominate the "Spatial Search" landscape. I optimize business entities for high-visibility placement in Google Maps, Apple Maps, and Generative Search Experiences (SGE), capturing high-intent local traffic. Technical SEO & Entity Building: I move beyond outdated keyword stuffing to focus on "Entity-based SEO." This involves building deep topical authority through complex content clusters and data-backed technical audits that ensure 100% crawlability. Zero-Click Authority: I help clients capture the 75% of users now interacting with voice and AI-driven interfaces by engineering "Featured Snippet" dominance and "Answer Box" captures. Why My Methodology Wins in 2026: Search is no longer a list of blue links. My work involves daily monitoring of algorithmic shifts in how AI agents interpret brand data. I don't just "rank" websites; I make them the definitive source for their respective industries.

Senior Search & AI Citation Strategist

Onely • Freelance

Sep 2025 - Feb 2026 • 5 mos

As a Senior Strategist at Onely, I specialize in high-level GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for enterprise-level clients. My work focuses on moving brands beyond traditional "blue-link" results and into the direct answer modules of Gemini, Perplexity, and ChatGPT. Key Technical Responsibilities: AEO & LLM Citation Architecture: I engineer semantic content frameworks that prioritize "Answerability." By optimizing structured data and schema markup, I ensure our clients are cited as the primary source in AI-generated responses, resulting in an average 40% increase in AI referral traffic. GEO & SGE Dominance: I lead the strategy for "Search Generative Experience" (SGE) and map-based discovery. This involves building deep entity authority to ensure brands capture the "Local Pack" and appear in generative map recommendations across Google and Apple ecosystems. Entity-Based SEO & Knowledge Graphs: I move beyond keywords to manage "Brand Entities." I build complex content clusters that connect a brand’s digital footprint to the global Knowledge Graph, making it easier for AI models to verify and recommend their services. Technical AI Auditing: I perform deep technical audits focusing on AI crawlability, ensuring that LLM agents can easily parse, extract, and attribute content from complex enterprise sites. Impact & Methodology: In the 2026 landscape, search is fragmented. My methodology at Onely bridges the gap between traditional technical SEO and the new world of "Omnichannel Search." I don't just "rank" websites; I turn them into the definitive data source that AI engines trust and cite.