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Marketing Director
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Marketing Manager
SWAROVSKI • Tiempo completo
Aug 2018 - Jul 2019 • 11 mos
Integrated marketing strategy development for industry, corporate and government relationship maintenance and generate leads. Oversee B2B strategy aligned with global channel operation: authorized store on Tmall and offline co-branding shops. Branding & Marketing activation: festival promotion, product launch events, promotion road- shows, VIP salons & parties, industry forum. VM & trade development: creatively proposed to improve in store display and visual merchandising and decided trade offers