Katie W

Director, Public Sector Communications and Strategy

Stacy Miller Public Affairs • Freelance

Mar 2020 - Dec 2025 • 5 yrs 9 mos

SMPA is a full-service communications and public affairs firm delivering the right message, at the right time, to the right audience, on behalf of clients ranging from public agencies to nonprofits and coalitions. Over my time there, I progressed from Strategic Communications Associate, to Senior Associate, to Director, Public Sector Communications and Strategy, taking on increasing strategic and leadership responsibility with each step. Across these roles, I led work in: - Public sector communications management, developing and executing communications strategies for government agencies and public sector clients - Crisis communications, managing rapid-response messaging and reputation management during high-stakes or time-sensitive situations - Nonprofit communications strategy, building campaigns that supported fundraising, public engagement, and mission-driven goals - Coalition building and stakeholder engagement, bringing together diverse groups around shared communications objectives - Government relations, supporting client advocacy and public affairs efforts - Team and account leadership, growing from a supporting associate role into directing PR strategy and staff

Account Executive

AMF Media Group • Tiempo completo

Jan 2015 - Nov 2019 • 4 yrs 10 mos

Barnett Cox & Associates / AMF Media Group (acquired BCA in 2017) Public Relations Account Executive, Feb 2015 to Nov 2019 Over nearly five years, I managed public relations accounts for municipal government, public hospital, and nonprofit clients. My work included: - Public relations account management, serving as the primary point of contact for client communications and deliverables - Media relations and press outreach on behalf of government, healthcare, and nonprofit clients - Fundraising and public engagement campaigns for local nonprofit organizations - Content review, proofreading, and quality control across client materials - Project coordination, including scheduling, deadlines, and day-to-day account activity - Cross-team collaboration, supporting account managers in the daily service and strategy needs of a diverse client roster This experience gave me a strong foundation in public sector and nonprofit communications, along with the account management skills needed to keep complex, multi-client work on track.

Television News Producer

KSBY • Tiempo completo

Jul 2011 - Jan 2015 • 3 yrs 6 mos

I produced daily newscasts for the top-rated station in the 121st-ranked market, earning a Golden Mike Award® for Best Newscast. My work included: - Newscast production across multiple dayparts, including weekday evening (5 and 6 p.m.), Daybreak (5 to 7 a.m.), morning, late night, and weekend broadcasts - Story selection and editorial judgment, leading afternoon news editorial meetings and overseeing newsroom processes to ensure complete, up-to-date coverage - Video editing and on-air show management, handling the technical and creative execution of each broadcast - Social media and website management, overseeing the station's website, Facebook, and Twitter accounts - Dual-market newscast coordination, producing a joint broadcast with sister station KCOY in the Salinas market (KION) - Remote team collaboration, working with staff via conference call and email to coordinate content and production across locations This role built my skills in fast-paced content production, editorial decision-making, and cross-market team coordination.