Rishi K

Brand Manager

Procter & Gamble • Tiempo completo

May 2017 - May 2019 • 2 yrs

Managed Bounty Paper Towels, the 3rd largest P&G brand in Canada. • Built relevance for paper towels amongst performance seeking Canadians via Facebook by highlighting Bounty's product benefits through contextual advertising (Stock up and Save/Spring cleaning), product comparison demos, and amplification of authentic influencer content; contributing to increased brand equity and top of mind awareness. • Forged strong relationships with US and local multifunctional teams to launch new product Innovation in Canada by developing impactful claims and in-store shopper plans to upsize 25% of Bounty SKUs across retailers. • Delivered growth while gaining Share in a highly competitive market by formulating a brand strategy based on analytics and local Canadian insights to grow transaction size and win distribution

Senior Brand Manager

GSK • Tiempo completo

Nov 2012 - Jul 2015 • 2 yrs 8 mos

Launched heritage pharmaceutical product into consumer facing power brand - global 1st for GSK. • Oversaw relaunch of Ostocalcium (US $10.4M brand) as consumer-facing brand and delivered brand’s 1st TV and holistic digital campaign in 68 years, driving 34% YOY growth (up from 5% CAGR) and becoming 1st global Rx-to-Cx transition at GSK. • Managed Paradontax Toothpaste launch ($2M, Year 1) and generated $2M in 1t-year sales by adapting global advertising for Indian market and driving gum health awareness through multi-channel media strategies. • Recognized with 5 Marketing Oscars and CEO’s Business Excellence Award (2014) for outstanding results in Oral Health and Vitamins & Mineral Supplements portfolios.