
Justine
AI Automation, Email Deliverability and Email Migration Expert
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Experiencia laboral
Email Marketing Specialist
Freelancer.com • Freelance
Aug 2025 - Present • 11 mos
As an Email Marketing Specialist, I help businesses build meaningful customer relationships and increase revenue through strategic, data-driven email marketing. I plan, design, and optimize high-converting email campaigns that improve engagement, generate qualified leads, and maximize customer lifetime value. Key Responsibilities: Develop comprehensive email marketing strategies tailored to business goals. Design responsive email templates and branded newsletters. Build automated email flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and customer retention sequences. Create compelling email copy with persuasive calls to action. Segment audiences and personalize campaigns for higher engagement and conversions. Manage and optimize campaigns using Klaviyo, Mailchimp, Brevo (Sendinblue), Omnisend, HubSpot, ActiveCampaign, and Constant Contact. Conduct A/B testing on subject lines, content, and send times to improve performance. Monitor campaign analytics, optimize deliverability, and improve open rates, click-through rates, and ROI.