Justin Jason

Horror Book Marketing

Upwork

Jan 2022 - Present • 4 yrs 4 mos

Horror & Dark Fantasy Marketing Specialist | 3 Years Experience Role Overview: Over the last three years, I have specialized exclusively in the growth and visibility of titles within the Horror and Dark Fantasy genres. I don't just "run ads"—I build atmospheric movements. My focus is on bridging the gap between a finished manuscript and a loyal, cult-like readership. Key Achievements & Responsibilities: Social Proof Architecture: Successfully managed over [Insert Number, e.g., 50+] book launches by integrating review-acceleration strategies using Gemsy, Book Bounty, and Pubby. I specialize in ensuring books maintain a high "review-to-download" ratio while staying 100% compliant with retailer terms of service. ARC Campaign Management: Built and managed Advanced Reader Copy (ARC) teams for indie authors, utilizing Book Blaze to secure "verified purchase" badges and Day-1 social proof for new releases. Niche-Specific SEO & Keywords: Optimized Amazon (KDP) and Google metadata for "Grimdark," "Cosmic Horror," and "Gothic Fantasy" categories, consistently moving titles into the Top 100 New Releases in their sub-genres. Atmospheric Content Creation: Developed high-conversion "dark aesthetic" marketing assets, including haunting book blurbs, A+ content, and social media teasers that resonate with the horror community’s specific psychological triggers. Community Engagement: Cultivated relationships with horror bookstagrammers and genre-specific reviewers to facilitate organic growth and long-term sales tails. The Result: My clients don't just launch books; they launch brands. By combining the creative "vibe" of the horror genre with the technical precision of modern review platforms, I have helped authors achieve [Insert Metric, e.g., 200% increase in Day-1 sales] and sustained monthly royalties.