Olayemi

Senior Shopify Marketing Specialist

Jan 2023 - Present • 3 yrs 6 mos

I specialize in helping Shopify store owners grow their businesses through data-driven marketing strategies. My expertise includes Shopify store optimization, Meta (Facebook & Instagram) Ads, TikTok Ads, Google Ads, Google Merchant Center, Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, email marketing, and SEO. I have worked with businesses across fashion, beauty, jewelry, home decor, and dropshipping, helping them improve traffic, increase conversion rates, and maximize return on ad spend (ROAS). I focus on creating scalable marketing systems that generate consistent sales and long-term business growth.

Social Media Advertising Specialist

Jan 2022 - May 2026 • 4 yrs 4 mos

Planned and managed advertising campaigns across Facebook, Instagram, and TikTok. Installed Meta Pixel, TikTok Pixel, and Conversion API, built custom and lookalike audiences, launched retargeting campaigns, and optimized campaigns using real-time performance data. Focused on improving customer acquisition, reducing advertising costs, and increasing ecommerce conversions.

Google Ads & Ecommerce Marketing Specialist

Jun 2022 - Dec 2022 • 6 mos

Managed Google Search, Shopping, Performance Max, Display, and YouTube advertising campaigns for ecommerce businesses. Set up Google Merchant Center, product feeds, Google Analytics 4, Google Tag Manager, Search Console, and conversion tracking. Conducted keyword research, campaign optimization, and performance analysis to improve visibility, increase qualified traffic, and drive profitable sales