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Email Marketing Specialist
Udemy • Freelance
Dec 2022 - Present • 3 yrs 6 mos
Designed and managed email campaigns for different online businesses Built automated email sequences for lead nurturing and sales conversion Improved open rates and click-through rates through optimized subject lines and content Created welcome series, promotional campaigns, and abandoned cart emails Worked with email tools such as Mailchimp, ConvertKit, and other CRM platforms Segmented audiences to improve targeting and campaign performance Helped clients increase customer engagement and recurring sales through automation