Joshua

3D Motion Designer — Smart Home Tech Startup

Oct 2026 - Present • 0 mos

The Problem: A hardware startup was preparing to launch a complex modular smart home hub on Kickstarter. While they had a functional prototype, they struggled to communicate the product’s internal engineering and premium design to potential backers. Traditional videography could not capture the internal sensors, and text descriptions were failing to convey the device's sleek aesthetic. This lack of visual clarity was causing a low conversion rate on their pre-launch landing page. The Solution: I engineered a cinematic 3D product animation integrating traditional 3D modeling with AI-enhanced rendering workflows. After building a photorealistic 3D model of the hub, I animated a dynamic "exploded view" sequence that visually dismantled the device in mid-air to reveal its internal components and modular capabilities. I used AI tools to generate high-fidelity environmental textures, dynamic lighting setups, and spatial sound design, achieving an Apple-tier premium aesthetic. The final 60-second animation became the hero video for their campaign, instantly clarifying the product's value proposition and helping the startup surpass their Kickstarter funding goal by 150% in the first week.

Rescued a DTC Supplement Brand from Meta Ad Rejections

Aug 2026 - Present • 2 mos

Meta flagged their account. Ads died in review. This supplement brand burned through their entire media budget testing creatives that repeatedly violated health claim policies. They were trapped in a loop of getting rejected, tweaking copy slightly, and getting rejected again. The business could not scale if they could not buy traffic. I refused to tweak their failing assets. I completely rebuilt the visual narrative from the ground up. Instead of relying on banned phrasing or aggressive medical claims, I engineered a highly compliant, visually driven story. I leveraged AI Video Generation to produce metaphorical b-roll that implied the benefits without explicitly stating them—bypassing the algorithm's tripwires. I cut the footage in Adobe Premiere Pro, applying surgical precision to the pacing. I stripped out the risky claims while crafting a brutal, high-retention 3-second hook that tapped directly into the viewer's core desire for energy and focus. The algorithm approved the new ads instantly. The account stabilized. CPA dropped by 35% within the first week of deployment, finally unlocking their ability to scale spend predictably.

Automated YouTube Shorts Production for a B2B Tech Consultant

Jul 2026 - Present • 3 mos

Manual inbox triage and disjointed editing dragged this creator's publishing velocity to a halt. They knew they needed daily YouTube Shorts to capture leads and build authority, but the editing bottleneck made it impossible. They were sitting on terabytes of long-form podcast content that was doing nothing. I built a rapid-response content engine. I combed through their hour-long podcast files, ruthlessly isolating only the highest-retention, most polarizing moments. I applied brutal jump cuts, dynamic motion graphics, and aggressive zoom-ins via Final Cut Pro to kill every millisecond of dead air. To maintain visual momentum and prevent viewer fatigue, I injected AI-generated b-roll perfectly timed to their specific talking points. We pushed out 30 hyper-optimized shorts in 30 days. Their subscriber base grew by [UNCERTAIN: 10,000], unlocking a massive new top-of-funnel audience and completely removing the founder from the content production trench.