
Joseph Kasper
Data Driven PPC, Google Ads and Meta Ads Optimization Expert
Habilidades

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Experiencia laboral
PPC & Paid Ads Specialist (Google Ads, Meta Ads, AdSense)
Freelancing Career
Feb 2017 - Present • 9 yrs 3 mos
Worked as a performance-driven digital advertising specialist managing end-to-end paid marketing campaigns across Google Ads and Meta Ads platforms. Responsible for building, structuring, and optimizing campaigns focused on lead generation, sales conversions, and brand visibility. Conducted detailed keyword research, audience targeting, competitor analysis, and funnel optimization to improve ad relevance and reduce acquisition costs. Handled full Google Ads audits, identifying issues in campaign setup, bidding strategies, tracking configurations, and ad creatives, then implementing corrective optimization strategies to improve ROI. Experienced in scaling profitable campaigns while maintaining efficiency through A/B testing, data analysis, and continuous performance monitoring. Also managed Google AdSense optimization by improving ad placement strategy, traffic quality analysis, and revenue performance tracking. Applied conversion tracking tools and analytics insights to measure campaign effectiveness and guide strategic decisions. Delivered results across multiple industries by aligning ad strategy with business goals, improving click-through rates, lowering cost-per-click, and increasing overall return on ad spend.