SOPHIA

Squarespace website design

Jun 2026 - Present • 1 mo

Role: Website Developer / UI & Brand Designer Type: Freelance Brand Development Project Year: 2026 Sprinkle Sensations is a lifestyle-inspired home fragrance brand concept built around the Pink Zebra-style product experience, focusing on wax melts, warmers, and scent-based home décor. The goal of this project was to create a visually appealing, conversion-ready website that communicates warmth, luxury, and product trust while remaining easy for customers to navigate and shop. RESPONSIBILITIES & WORK DONE 1. Full Website Design & Development Designed and built the complete website from scratch with a strong focus on brand identity and storytelling. Created a structured layout that guides users from brand introduction → product discovery → purchase intent. Ensured the website is fully responsive across mobile, tablet, and desktop devices. 2. UI/UX Strategy Developed a clean, modern interface that reflects a soft luxury lifestyle brand aesthetic. Prioritized easy navigation with clear product categories and intuitive page flow. Reduced user friction by simplifying menu structure and improving visual hierarchy. 3. Brand Presentation & Storytelling Translated the brand concept into a cohesive digital experience that communicates emotion, comfort, and home fragrance lifestyle. Built content sections that highlight product benefits, scent experience, and brand uniqueness. Positioned the brand to feel premium and trustworthy to first-time visitors. 4. Product Layout & Structuring Organized products into clear, visually appealing sections for easier browsing. Designed product display layouts that emphasize imagery, scent descriptions, and product value. Structured content to encourage engagement and improve conversion potential. 5. Conversion-Focused Design Applied strategic call-to-action placements to guide users toward purchase or inquiry. Designed the website to support sales readiness even without a complex checkout system.

Website Developer / UI & UX Designer

May 2026 - May 2026 • 0 mos

Website Developer / UI & UX Designer Redgroove Counseling – Evidence-Based Counseling for Sustainable Well-Being Website Freelance Project | 2026 Developed a professional 5-page counseling and therapy website for Redgroove Counseling, a mental health practice based in Cincinnati providing therapy services for children (10+), adolescents, and adults. The website was designed to communicate trust, empathy, and professionalism while clearly presenting the therapist’s evidence-based approach to mental wellness. The project focused on creating a calm, supportive digital experience that reflects the nature of therapy services, helping potential clients feel safe, understood, and encouraged to seek help. RESPONSIBILITIES & WORK DONE 1. Full Website Design & Development Designed and built a complete 5-page website tailored for a mental health and counseling practice. Structured pages to include Home, About, Services, Approach, and Contact sections for clarity and ease of navigation. Ensured responsive design across mobile, tablet, and desktop devices for accessibility. 2. UI/UX Design for Mental Health Industry Created a soft, calming, and professional interface aligned with therapy and wellness branding. Used thoughtful layout spacing and visual hierarchy to reduce cognitive overload and improve readability. Designed user flow to guide visitors gently from awareness → trust → contact. 3. Content Structuring & Messaging Organized complex therapy-related information into clear, digestible sections. Highlighted the counselor’s evidence-based approach and compassionate care philosophy. Ensured tone consistency across all pages to reflect warmth, safety, and professionalism. 4. Trust & Credibility Building Designed website elements that reinforce trust, including service clarity, professional positioning, and approachable messaging. Structured content to reassure visitors seeking support for anxiety, depression, trauma, addiction, and life stressors.