Johnson Nuel

Newsletter Manager & Content Marketing Specialist

Substack • Freelance

Oct 2025 - Present • 7 mos

Led end-to-end newsletter strategy, setup, and management on Substack for creators, founders, and brands Executed complete Substack account setup, including publication structure, branding, and design optimization Developed and implemented content calendars and editorial strategies to ensure consistent, high-quality publishing Designed high-converting newsletter layouts, email templates, and reader journeys Managed audience segmentation, onboarding flows, and automated email sequences Optimized newsletters for engagement, retention, and monetization (paid subscriptions) Handled migration projects from platforms like Beehiiv, Mailchimp, and Ghost to Substack Integrated growth systems, including referral programs, recommendation networks, and lead capture strategies Collaborated with clients to align newsletters with brand voice, business goals, and audience needs Key Achievements: Successfully launched and scaled multiple Substack publications from 0 to 1,000+ subscribers within the first 60–90 days Increased average open rates by 25%–50% through improved subject lines, formatting, and content strategy Boosted reader engagement (clicks, replies, shares) by optimizing email structure and storytelling techniques Helped clients achieve consistent paid subscriber growth through effective monetization strategies Reduced subscriber drop-off by implementing optimized onboarding and welcome email sequences Designed and structured newsletters that improved reader retention and long-term audience loyalty Delivered fully branded, professional newsletter systems that enhanced credibility and authority for clients