j
joeodame

Joe Odame

@joeodame

Senior Digital Strategist

Sudáfrica
Inglés
Parte de la información aparece en idioma inglés.
Sobre mí
Results-driven Senior Digital Strategist with 5+ years architecting MarTech solutions and leading digital transformation for global brands. I bridge creative execution and business performance through creative dashboards, consumer journey maps, and data analytics. Experienced across FMCG, banking, telco, and automotive, driving growth via campaign optimization, first-party data, and personalization at scale. Note: Perceived gaps reflect companies not listed on this platform; full work history is in my CV, available on request.... Lee más

Habilidades

j
joeodame
Joe Odame
desconectado • 
Tiempo medio de respuesta: 1 hora

Revisa mis servicios

Estrategia de marketing digital
I will create a digital marketing strategy
DeUSD 350 / proyectoMás información

Experiencia laboral

M&C_Saatchi Group

Senior Digital Strategist

M&C Saatchi Group • Tiempo completo

May 2025 - Present • 1 yr 4 mos

Architected and deployed MarTech solutions for M&C Saatchi to measure creative effectiveness against consumer attention levels, bridging the gap between analytics and creative performance. Led end-to-end reporting transformation; structured and designed new reporting systems to standardise team workflows and improve data accessibility. Directed digital strategy formulation across Standard Bank’s Personal, Business & Commercial, and Corporate & Investment Banking (CIB) divisions. Engineered comprehensive consumer journey maps for the CIB portfolio, specifically addressing and accommodating extended B2B buying cycles. Developed a digital e-commerce strategy for Standard Bank, reengineering creative output to deliver personalisation at scale and improve campaign performance. Built marketing toolkits for Standard Bank's Business and Commercial Banking teams, enabling consistent execution across 16 African regions. Designed personalised campaign models for MTN 8, improving upper- and middle-funnel performance and strengthening brand stickiness.

TBWA

TBWA

Tiempo completo • 3 yrs

Mid Data Strategist

Dec 2020 - Dec 2022 • 2 yrs

Creating creative engineering models that allow brands to attribute performance to creative make up. (Johnnie Walker, MTN, Mercedes Benz) Brand campaigns for companies such as Steyn City, Netflix. Pitch winning work for brands like Windhoek. Created digital strategies for clients such as MTN and Philips. Data Driven Social Media reporting to key stakeholders Brand and Communication strategies across various industries. (Tech, Telco, Investments & Insurance) Website analytics for Nissan South Africa Providing data driven insights using tools such as IBM Watson, Meltwater, Sprout-social and Tableau

Junior Strategist

Dec 2020 - Dec 2021 • 1 yr

Brand Strategies mainly for Stanlib & Liberty. Brand and Information Architecture Mapping Interviews and user testing Global best practice reviews Product naming Organising and running focus groups