Jennifer

UX Product/Content Strategist, Photographer

Loring Works • Trabajador autónomo

Oct 2003 - Sep 2025 • 21 yrs 11 mos

Crafting clear, human-centered UX and content strategies for icons like HP, Oracle, and Dolby, as well as small startups developing innovative new products in AI, gaming, fintech, self-help and CRM. — Clients include DEPT Agency, Exceeds AI, Noctua Interactive, Adaptive Path, Intuit, Blue Shield of California, Sony PlayStation and Stanford University Telling powerful visual stories and showcasing luxury real estate as a published photographer. — Published in The Guardian, Ms. Magazine, Time.com, and Alameda & Oakland Magazines, SFGate.com, Alameda Journal, Alameda Patch, and the cover of Marin Homes.

Lead Content Designer

DEPT Agency • Freelance

Jul 2025 - Sep 2025 • 2 mos

Created comprehensive content strategy including "atomic content" for a Big 4 Firm to provide fully flexible content fragments that deliver tailored content for their top priority audiences and reduces overall content inventory requirements.

Lead Content Designer

Instagram, Facebook • Tiempo completo

May 2021 - Apr 2025 • 3 yrs 11 mos

Led strategy and UX that kept Instagram and Facebook’s ad business thriving under EU regulations by driving alignment, improving accessibility, and boosting ad performance through smarter delivery and feedback signals. Drove Meta-wide impact by creating a scalable AI product naming system and foundational AI content guidelines, simplifying creation UX for FB Reels, and sparking team-wide empathy through a wildly successful Reels Film Fest that turned dogfooding into fierce, insight-fueled fun.