I know what happens in the two seconds before someone decides to care about you — or scrolls past. Years at the top of enterprise sales taught me why people actually buy: not the feature list — a feeling, and clarity. Most brands and people get it wrong by trying to be everything at once. All that "we do this too" reads as noise, and a confused customer never buys. I help brands and people find the one true thing they're built on, and make everything point at it. Strategy first. Perfectionist about the details. Radically honest. I only say yes to work I believe in. When I'm in, I'm all in.... Lee más