
J.H. Sterling
I engineer conversions, direct response expert for SaaS AI and E commerce
Habilidades

Revisa mis servicios


Porfolio
Experiencia laboral
Lead Conversion Strategist
Business • Trabajador autónomo
Dec 2019 - Present • 6 yrs 6 mos
Managed high-stakes conversion projects for B2B SaaS, AI, and E-commerce brands. I specialize in engineering the "Aha! Moment" within user journeys to maximize retention and revenue. Key Achievements: • SaaS: Designed a 5-part "Trial-to-Paid" onboarding sequence that utilized behavioral triggers to reduce churn by 18% during the critical first 48 hours. • Tech/AI: Translated complex infrastructure specifications into a high-converting sales landing page for an AI-as-a-Service provider, establishing instant authority with technical founders. • E-commerce: Developed a post-purchase "Education & Retention" flow for a premium D2C brand that increased repeat purchase rates by 12% within the first month.