Wenjing Y

Freelance GTM & Market Entry Consultant

Self Employed

Oct 2024 - Present • 1 yr 9 mos

• Led end-to-end delivery of remote GTM and market-entry engagements for clients across consumer goods, automotive, and advertising sectors — independently managing full project scope from needs assessment and strategic planning through to partner identification and on-ground execution across multiple European markets. Comfortable operating async across time zones; clients engaged on both project and retainer basis. • Built overseas commercial channels and partnerships from scratch: identified distributor and media opportunities, engaged local French partners including BFM TV, and coordinated cross-border logistics to drive 1.5x sales growth at a European trade show launch. • Deployed AI and automation tools to build client-facing operational frameworks and performance reporting systems; drove 610% YoY social audience growth across international accounts and supported cross-market commercial decisions. • Led brand positioning and GTM benchmarking project for a global FMCG client (personal care category): developed competitive landscape analysis across multiple product lines, built positioning frameworks, and produced client-ready strategic decks covering consumer segmentation and go-to-market recommendations across China market.

MBA Consultant

PayPal

Apr 2024 - Oct 2024 • 6 mos

· Independently led a full B2B2C market-entry strategy project adopted by PayPal’s commercial leadership: market sizing, competitor teardowns, 30+ expert and stakeholder interviews, and a GTM plan taken into execution by the sales team. · Translated complex market data into clear business cases presented to C-level and cross-functional audiences, directly informing partner relationship decisions and shaping the regional product roadmap. · Managed stakeholder alignment across product, sales, and legal teams in a multicultural, multilingual environment; maintained clear communication across Paris, Singapore, and US-based counterparts.

Client Strategy & GTM Consultant

Accenture • Tiempo completo

May 2021 - Jul 2023 • 2 yrs 2 mos

· Led multi-year, multi-geography technology transformation programmes at Accenture, coordinating engineering, product, and commercial workstreams across Shanghai, UK HQ, and regional teams — delivering measurable business impact for blue-chip clients. · Developed and delivered executive-level presentations and steering committee reviews, framing analytical findings as strategic recommendations, and driving programme direction through narrative and proactive issue escalation. · Built structured data models and dashboards to track programme KPIs and financial performance, providing decision-ready reporting that directly influenced budget allocation and strategic roadmap priorities. · Spearheaded a UK retail brand’s end-to-end China market entry — from market sizing and channel strategy to cross-team execution and post-launch performance analysis — delivering full ownership of a complex, high-stakes business transformation.