
Jennifer S.
Direct Response Copywriter Email, Sales Pages, Social
Habilidades

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Porfolio
Experiencia laboral
Founder & Marketing Strategist
Self Employed
Jan 2018 - Jul 2022 • 4 yrs 6 mos
Founded and ran a brand messaging and marketing strategy agency, working with authors, coaches, real estate agents, and luxury lifestyle and fashion brands to develop copy, content, and positioning that converts. Results: - Increased a young adult author and e-zine brand's Instagram engagement by 31.2% - 3x'd a spiritual retreat facilitator's high-end sales conversion and raised email open rates by 23.96% - Helped a luxury real estate expert land two guest spots on Bravo's Million Dollar Listing LA and get featured on a real estate influencer's vlog - Rebranded a luxury LA fashion brand including mission statement, bio, tone of voice, PR strategy, web copy, and Instagram strategy - Increased website-to-email-subscriber conversion by 81.8% for a high-end marketing service provider, maintaining an 8% average email CTR - Created and managed social content, captions, calendars, strategy, and brand story for multiple luxury lifestyle and fashion brands
Marketing Director
Marketing
Jan 2019 - Sep 2021 • 2 yrs 8 mos
Led end-to-end marketing strategy for FreeByrd, a SaaS platform serving independent beauty professionals, overseeing content, influencer partnerships, and conversion copywriting across the full funnel. Results: - Increased qualified leads by 55%, with an average lead value of $1.1K, over six months - Converted 23% of leads into email subscribers - Helped a luxury hairstylist quadruple her revenue in under 3 months through a social media strategy - Secured a partnership with a hair influencer (500K followers) projected to generate $1M in MRR within six months Responsibilities: - Developed and executed end-to-end social media and content marketing strategy - Trained and managed social media interns, writers, and the creative/design team - Built ambassador and influencer programs; secured CEO-level partnerships with major beauty businesses - Wrote conversion copy across the full funnel including web, email, SMS, cold outreach, social, and free resources - Developed and optimized social, email, and inbound/outbound sales strategies to hit KPIs and business objectives
Co-Founder
Founder
May 2018 - Jul 2019 • 1 yr 2 mos
Co-founded a copywriting business with a business partner, providing sales copy, email marketing, and content strategy for service-based businesses. Built educational resources including guides and frameworks to help other business owners strengthen their own copywriting and messaging. Focused on making complex copywriting principles approachable and actionable for entrepreneurs without a marketing background, translating strategy into templates and step-by-step processes clients could apply immediately to their own sales pages, emails, and social content.