Jennifer C

Programs/Product Marketing Manager

Harvard Graduate School of Education

Jan 2024 - Present • 2 yrs 7 mos

As the Marketing Lead for Harvard University's Graduate School of Education Professional Education department, my primary responsibility is to develop and execute marketing plans for the Harvard Institutes for Higher Education programs. I oversee all aspects of the marketing process, from project management to email marketing campaigns. Key responsibilities include: * Developing and executing comprehensive marketing plans to promote Harvard Institutes for Higher Education programs. * Collaborating with program directors and faculty to ensure that marketing efforts align with program goals and objectives. * Managing project timelines, deliverables, and budgets to ensure that all marketing efforts are completed on time and within budget. * Creating and implementing email marketing campaigns that effectively target prospective students and alumni. * Analyzing campaign data to measure effectiveness and adjust marketing strategies as necessary. * Coordinating with external vendors, including designers, writers, and printers, to create marketing materials. * Maintaining brand standards across all marketing materials and channels.

Digital & Email Marketing Manager

Social Zoo Media

Apr 2022 - Present • 4 yrs 4 mos

Freelance Marketing Manager assisting small and medium businesses with email marketing, social media marketing and marketing strategy.

Marketing Lead

Harvard Graduate School of Education

May 2022 - Jan 2024 • 1 yr 8 mos

As the Marketing Lead for Harvard University's Graduate School of Education Professional Education department, my primary responsibility is to develop and execute marketing plans for the Harvard Institutes for Higher Education programs. I oversee all aspects of the marketing process, from project management to email marketing campaigns. Key responsibilities include: * Developing and executing comprehensive marketing plans to promote Harvard Institutes for Higher Education programs. * Collaborating with program directors and faculty to ensure that marketing efforts align with program goals and objectives. * Managing project timelines, deliverables, and budgets to ensure that all marketing efforts are completed on time and within budget. * Creating and implementing email marketing campaigns that effectively target prospective students and alumni. * Analyzing campaign data to measure effectiveness and adjust marketing strategies as necessary. * Coordinating with external vendors, including designers, writers, and printers, to create marketing materials. * Maintaining brand standards across all marketing materials and channels.