
Jasmine V
Social Media Manager Influencer Marketing Facebook Instagram Ads Post Design
Habilidades

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Porfolio
Experiencia laboral
Social Media Manager & Digital Marketing Facebook and Instagram Ads | Ad design post
Merkle
Aug 2024 - Present • 2 yrs 3 mos
I worked as a Social Media Manager and Digital Marketing Specialist, supporting brands with their social media presence, content strategy, audience engagement, advertising creatives, and influencer marketing activities. My role involved combining creative content with data-driven marketing strategies to help brands communicate effectively with their target audiences and maintain a consistent digital presence. I managed social media content across platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube. I developed content calendars, researched relevant topics and trends, created engaging captions, coordinated publishing schedules, and helped maintain consistent brand messaging across multiple platforms. As a Content Creator, I developed social media posts, carousels, promotional graphics, campaign creatives, and ad designs using tools such as Canva. I focused on creating visually appealing content that matched each brand's identity while communicating clear marketing messages and calls to action. I also supported social media advertising campaigns by developing ad creatives, researching target audiences, reviewing campaign performance, and identifying opportunities to improve engagement and conversions. My work involved understanding different audience segments and adapting creative content to suit specific campaign objectives. Another key part of my experience was influencer marketing and outreach. I researched Instagram, TikTok, and YouTube creators based on niche, location, audience size, engagement, and brand relevance. I built influencer databases, evaluated creator profiles, identified suitable collaboration opportunities, and supported outreach campaigns designed to connect brands with relevant creators. I also assisted with competitor research, hashtag research, audience analysis, profile optimization, community engagement, and social media performance monitoring. These activities helped provide businesses with a more structured approach