
jannete lear
Restaurant Social Media Marketing Manager
Habilidades

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Experiencia laboral
Senior Social Media Manager & Content Strategist
Elevate Digital • Freelance
Apr 2025 - May 2026 • 1 yr 1 mo
As Senior Social Media Manager & Content Strategist at Elevate Digital Media Ltd., I managed end-to-end social media marketing campaigns for businesses across the restaurant, hospitality, beauty, wellness, fitness, retail, and service industries. My responsibilities included developing platform-specific content strategies for Instagram, TikTok, Pinterest, Facebook, and other digital channels, ensuring every campaign aligned with each client's business objectives and brand identity. I conducted audience research, competitor analysis, and social media audits to identify growth opportunities and improve online visibility. Based on these insights, I created monthly content calendars, developed engaging post concepts, wrote compelling captions, performed hashtag research, and scheduled content for consistent publishing. I also produced short-form videos, including Instagram Reels and TikTok content, using professional editing tools to maximize engagement and audience retention. In addition to content creation, I monitored account performance through analytics, tracked key performance indicators, and adjusted marketing strategies based on measurable results. I collaborated closely with designers, photographers, and business owners to ensure all visual assets maintained a cohesive brand image while supporting marketing goals. My role also involved community management, responding to customer inquiries, managing comments and direct messages, and fostering positive audience engagement to strengthen brand loyalty. For businesses running paid campaigns, I supported advertising initiatives by preparing creative assets, optimizing campaign messaging, and reviewing performance metrics to improve return on investment.